In the long term, however, we’ll examine our needs relative to Slack’s direction,” said Chou. “There may be some things that people wanted that they’re not going to get immediately as a result of this.”Īnother Slack customer, Sean Chou, founder and CEO of digital process automation company Catalytic, doesn’t expect drastic changes in product strategy in the short term but has concerns that the focus on integrating the applications could be a distraction in terms of feature development. “Over the next 12 months, a lot of what would have been in the road map will probably have to be put aside to allow for the integration with Salesforce platform,” said Ashenden. One implication, however, is that features and functions currently on Slack’s development road map could be put on the back burner as efforts are aimed at linking into the Salesforce portfolio. That saves time, saves effort, and it’s easier to manage,” she said. “It will just make life easier for them if they don’t have to do all of those integrations and enable the capabilities themselves. As well as integration with sales or marketing software, this could mean that Salesforce’s productivity tool Quip could be more tightly integrated with Slack, offering access to word processing and spreadsheet documents, for instance.įor existing users of both apps, integration between all of the Salesforce products and Slack will be extremely valuable, said Ashenden. There are many intriguing possibilities for connecting Slack with Salesforce’s various applications. “From an end user’s perspective, it might be slightly different because the road map will certainly change as a result.” “From a buyer's perspective it will be seen as a positive, because it actually reduces the number of vendors that they have to manage,” said Angela Ashenden, a principal analyst at CCS Insight. There’s plenty of crossover here: Benioff stated in Salesforce’s Q3 earnings call that 90% of Slack’s customers are already using Salesforce tools in their organization too. There are clear benefits for organizations that are already using both Slack and Salesforce. (Asked for comment, Slack officials declined to comment except to cite last week's statements.) As the new interface for Salesforce Customer 360, Slack will transform how people communicate, collaborate and take action on customer information across Salesforce as well as information from all of their other business apps and systems to be more productive, make smarter, faster decisions and create connected customer experiences.” The statement announcing the acquisition put it this way: “Slack will be deeply integrated into every Salesforce Cloud. Initial comments from Salesforce indicate that Slack will become the new interface for Customer 360, the data platform that connects Salesforce’s various apps spanning sales, marketing, analytics, workflow integration and more. While some changes are inevitable, it’s unclear precisely what impact the acquisition will have on Slack’s road map at this stage. What does the deal mean for Slack’s product road map?
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